While at Markwins Beauty Products, Inc., there were many times when a ton of product renders would be created for pitching purposes, and then ultimately dropped for whatever reason. In one of these cases, I had the job using a potential property, Peanuts (the movie CG release was just around the corner), and what limited assets we had from that property, to create five lip balm labels, two trio packaging cards, a clip strip header, an in-store display and web banner.
In this case, we pitched it to Walmart and they ended up passing. So unfortunately, it will likely never see the light of day. It was still fun to create though!
During my time at Markwins Beauty Products, I had the opportunity to be a big part of designing the packaging graphics for what has now become a bit of a big deal in the world of collectors items.
In December of 2015, Target exclusively released the set of four Lip Smacker Tsum Tsum lip balm characters, and from what I’m told, sold out within two hours. Shortly after, people were selling them on Ebay for over $100 a piece (retail is $4.95 each). On January 1, 2016, these things got a wider release to stores like Walmart and CVS, and are continuing to sell great.
It was my first time working with a giant company like Disney, who licensed this and many other properties to Markwins for Lip Smacker, and I found the approval process to be very long and tedious as you would expect. Even so, I was able to have quite a bit of input into the look of the packaging. I even got some of my hand-drawn art onto the packaging as well!
In any event, while my position as Production Artist and Graphic Designer at Markwins was ultimately not a great fit for what I’d like to ultimately do, I’m very proud of some of the projects I was involved in.